World Breastfeeding Week 2020


World Breastfeeding Week is celebrated August 1st to the 7th every year.  Its mission is to create public awareness and support for breastfeeding.  Started in 1992, the organization selects a different theme to promote each year.  In the past, these have included women and work, community support, education, and human rights, and healthcare systems.  The theme for 2020 is “Support Breastfeeding for a Healthier Planet.”  

Motherhood Portraits By Tiana Lashae

In past years, many communities have hosted things like baby fairs, photoshoots, and conferences.  This year, however, things are a little different.  While most in-person events are canceled, you can still get involved virtually.

The Global Big Latch On

This takes place annually over three days during WBW and aims to get a global count of all those who participates.  Registered locations all around the world make it possible for people to gather together, but virtually only this year.  These events, normally in person, aim to identify and grow opportunities to provide breastfeeding support and help communities support breastfeeding in public places.

Motherhood Portraits By Tiana Lashae

You can participate if you are nursing, using a supplemental nursing system or nipple shield, expressing milk by hand or with a pump, or by feeding your child breast milk in any way.  To find virtual locations near you, and to register, visit You can also easily participate by posting a selfie on Facebook, Twitter, and Instagram using the hashtag #mybiglatchon2020.  Just make sure you post on July 31, August 1, or August 2. 


My daughter and I at a World Breastfeeding Week photoshoot last year.
Share Your Story or Your Support

To spread the word of this year’s campaign, moms are encouraged to use the tags
#WBW2020 #WABA #worldbreastfeedingweek2020 #SDGs #breastfeeding while posting on social media.

Motherhood Portraits By Tiana Lashae
Other Ways to Celebrate
  • Check-in with a new mom to see how breastfeeding is going and offer your support
  • Send a breastfeeding mom a note of encouragement or even a little gift
  • Donate or pass on any breastfeeding supplies you aren’t using. Looking for where to donate? Click Here
  • Reach out to your local La Leche League leader, and spread the word about meetings.  If you don’t know the leader in your area, you can visit or their Facebook page. 
  • Check-in with your local WIC office’s Breastfeeding Support Program, and spread the word about services they offer.
  • Visit to see activities and campaigns planned for this year’s event.
Rikki Renee Photography

For more information about WBW, check out

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Sarah Fruth
Sarah is a farmer’s wife and a stay at home mom who resides in New Riegel with her husband, Steve, and daughter Hestenne. The family is also expecting their second child in May. They live in a rural area surrounded by fields, and wouldn’t have it any other way. Living with them on their small farm are horses, several chickens and ducks, dogs, a few barn cats, and a goat. Sarah loves to read, write, ride her horses when she can, and get engulfed in small home projects. In an effort to maintain balance and sanity, she is constantly working towards simplifying her family’s life and home. Sarah and her daughter are regulars at their local library’s playgroup and spend a lot of time visiting Daddy on the tractor. She is a believer in natural and holistic health practices and enjoys learning more about them. Sarah is also very passionate about natural health, pregnancy, birth, and breastfeeding. She is a firm believer in self-advocacy, knowledge, and support through all stages of motherhood. She blogs about her family’s lifestyle and motherhood at Follow her @theruralredhead.


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